| Industry | 制造业 | ||||||||||||||||||||||||
| Company Introduction | 发行人是一家以零售为导向的多品牌时尚服饰公司，以“让每个人尽享时尚的乐趣”为使命，秉持“活出我的闪耀”的品牌主张，致力于为消费者提供中等价位的优质时尚服饰。根据欧睿（Euromonitor）报告，公司在2015年中国中档休闲服饰市场中总体排名位列第五，市场占有率（按终端零售额计）为3.90%。公司旗下的男女装品牌均衡协同发展。公司在2015年中国女士、男士中档休闲服饰市场中分别位列第八、第五。在整个行业中，同时在女士、男士中档休闲服饰市场中位列前十的企业只有五家，除公司外，其余均为国际知名服饰巨头。 公司实施梯度品牌发展战略。公司品牌组合在年龄、价格上存在梯度，各品牌针对差异化的细分市场，在目标消费群、品牌定位及产品设计等方面相互补充，满足日益细分的消费群体的多元需求。公司已形成了核心品牌、新兴品牌、初创品牌三个不同发展梯度的品牌组合，具备滚动式发展的潜力。 发行人先后获得“第三届中国服装品牌创新大奖”、“第六届中国服饰品牌营销大奖”、“第八届中国服饰品牌价值大奖”、“浙江名牌”、“中国最佳电商服装品牌”、“中国仓储服务金牌企业”和“中国五星级仓库”等荣誉称号。 公司自品牌创立以来始终致力于自主品牌的研发设计，目前已拥有一支高素质、具有国际视野的研发设计团队。截至2016年6月30日，公司设计人员达501人。公司拥有强大研发创新能力，报告期，年均开发超过8,000款色新品投放市场，使公司品牌能推行高频率商品上市节奏，确保零售门店每1至2周上一次新品，保持门店商品的高新鲜度与时尚度。公司采取“直营与加盟为主，代理为辅”相结合的销售模式，2016年上半年公司直营收入（包括线上及线下）占品牌服饰运营主营业务收入比例为66.70%，加盟收入占30.80%，代理销售收入占2.50%。公司对包括加盟店、代理店在内的销售网络实行小区域、网格式的扁平化管理模式，对加盟、代理商的授权细化到市、县的小区域，除个别省市因历史原因外，公司不发展省级总代理和二级代理。 公司采取百货、购物中心、街店、电商相互协调的“四轮驱动”的销售渠道策略。公司门店布局实施“以二、三线城市为重点，一线城市及四线城市并行推广”的策略，现已形成了遍布全国31个省、自治区、直辖市的营销网络。公司一般在省会城市及经济发达的城市开设直营门店，在其他地区采取加盟、代理模式开设门店，直营店与加盟、代理店保持合理比例同步发展。截至2016年6月30日，公司共有门店4017家，其中直营店1072家，加盟店2730家，代理店215家。 公司积极发展电商业务，将线上和线下销售有机结合，2013、2014、2015年和2016年1-6月，公司电商业务实现营业收入分别为31,852.44万元、56,471.25万元、89,139.11万元和45,634.66万元，占公司品牌服饰收入的比例分别为8.64%、11.66%、15.42%和18.65%。2013至2015年年均复合增长率为67.29%。由于公司电商业务持续健康规范发展，公司电商子公司被商务部授予“2013-2014年度电子商务示范企业”。 | ||||||||||||||||||||||||
| Main Business | 经营服饰业务。 | ||||||||||||||||||||||||
| Legal Representative | 张江平 | ||||||||||||||||||||||||
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| Company Secretary | 王青林 | ||||||||||||||||||||||||
| Solicitors | 上海市锦天城律师事务所 | ||||||||||||||||||||||||
| Auditors | 立信会计师事务所（特殊普通合伙） | ||||||||||||||||||||||||
| Tel No | 0574-56706588 | ||||||||||||||||||||||||
| Fax No | 0574-56225671 | ||||||||||||||||||||||||
| Website | www.peacebird.com | ||||||||||||||||||||||||
| board@peacebird.com. | |||||||||||||||||||||||||
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| Listing Date | 09/01/2017 | ||||||||||||||||||||||||
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| EPS(RMB)* | ¥ 0.900 | ||||||||||||||||||||||||
| DPS(RMB)* | ¥ 0.600 | ||||||||||||||||||||||||
| NBV Per Share(RMB)* | ¥ 9.405 | ||||||||||||||||||||||||
| Market Capitalization(RMB) | 6.364B |
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| * | Unadjusted Data |
| Information provided by: etnet | ||
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