| Industry | 制造业 | ||||||||||||||||||||||||
| Company Introduction | 发行人是一家以零售为导向的多品牌时尚服饰公司，以“让每个人尽享时尚的乐趣”为使命，秉持“活出我的闪耀”的品牌主张，致力于为消费者提供中等价位的优质时尚服饰。根据欧睿（Euromonitor）报告，公司在2015年中国中档休闲服饰市场中总体排名位列第五，市场占有率（按终端零售额计）为3.90%。公司旗下的男女装品牌均衡协同发展。公司在2015年中国女士、男士中档休闲服饰市场中分别位列第八、第五。在整个行业中，同时在女士、男士中档休闲服饰市场中位列前十的企业只有五家，除公司外，其余均为国际知名服饰巨头。 公司实施梯度品牌发展战略。公司品牌组合在年龄、价格上存在梯度，各品牌针对差异化的细分市场，在目标消费群、品牌定位及产品设计等方面相互补充，满足日益细分的消费群体的多元需求。公司已形成了核心品牌、新兴品牌、初创品牌三个不同发展梯度的品牌组合，具备滚动式发展的潜力。 发行人先后获得“第三届中国服装品牌创新大奖”、“第六届中国服饰品牌营销大奖”、“第八届中国服饰品牌价值大奖”、“浙江名牌”、“中国最佳电商服装品牌”、“中国仓储服务金牌企业”和“中国五星级仓库”等荣誉称号。 公司自品牌创立以来始终致力于自主品牌的研发设计，目前已拥有一支高素质、具有国际视野的研发设计团队。截至2016年6月30日，公司设计人员达501人。公司拥有强大研发创新能力，报告期，年均开发超过8,000款色新品投放市场，使公司品牌能推行高频率商品上市节奏，确保零售门店每1至2周上一次新品，保持门店商品的高新鲜度与时尚度。公司采取“直营与加盟为主，代理为辅”相结合的销售模式，2016年上半年公司直营收入（包括线上及线下）占品牌服饰运营主营业务收入比例为66.70%，加盟收入占30.80%，代理销售收入占2.50%。公司对包括加盟店、代理店在内的销售网络实行小区域、网格式的扁平化管理模式，对加盟、代理商的授权细化到市、县的小区域，除个别省市因历史原因外，公司不发展省级总代理和二级代理。 公司采取百货、购物中心、街店、电商相互协调的“四轮驱动”的销售渠道策略。公司门店布局实施“以二、三线城市为重点，一线城市及四线城市并行推广”的策略，现已形成了遍布全国31个省、自治区、直辖市的营销网络。公司一般在省会城市及经济发达的城市开设直营门店，在其他地区采取加盟、代理模式开设门店，直营店与加盟、代理店保持合理比例同步发展。截至2016年6月30日，公司共有门店4017家，其中直营店1072家，加盟店2730家，代理店215家。 公司积极发展电商业务，将线上和线下销售有机结合，2013、2014、2015年和2016年1-6月，公司电商业务实现营业收入分别为31,852.44万元、56,471.25万元、89,139.11万元和45,634.66万元，占公司品牌服饰收入的比例分别为8.64%、11.66%、15.42%和18.65%。2013至2015年年均复合增长率为67.29%。由于公司电商业务持续健康规范发展，公司电商子公司被商务部授予“2013-2014年度电子商务示范企业”。 | ||||||||||||||||||||||||
| Main Business | 经营服饰业务。 | ||||||||||||||||||||||||
| Legal Representative | 张江平 | ||||||||||||||||||||||||
| Top Executives |
|
||||||||||||||||||||||||
| Top 5 Shareholder |
|
||||||||||||||||||||||||
| Company Secretary | 王青林 | ||||||||||||||||||||||||
| Solicitors | 上海市锦天城律师事务所 | ||||||||||||||||||||||||
| Auditors | 立信会计师事务所（特殊普通合伙） | ||||||||||||||||||||||||
| Tel No | 0574-56706588 | ||||||||||||||||||||||||
| Fax No | 0574-56225671 | ||||||||||||||||||||||||
| Website | www.peacebird.com | ||||||||||||||||||||||||
| board@peacebird.com. | |||||||||||||||||||||||||
| Company Address |
|
||||||||||||||||||||||||
| Listing Date | 09/01/2017 | ||||||||||||||||||||||||
| Shares Capital |
|
||||||||||||||||||||||||
| EPS(RMB)* | ¥ 0.900 | ||||||||||||||||||||||||
| DPS(RMB)* | ¥ 0.600 | ||||||||||||||||||||||||
| NBV Per Share(RMB)* | ¥ 9.405 | ||||||||||||||||||||||||
| Market Capitalization(RMB) | 6.350B |
 |
Only Chinese content is avaliable |
|
N
/
N
: Eligible Stock for SH-HK Northbound trade (For all investors/ For institutional professional investors only)
N
: Eligible Stock for SH-HK Ex-Northbound trade (sell only)
|
|
|
N
/
N
: Eligible Stock for SZ-HK Northbound trade (For all investors/ For institutional professional investors only)
N
: Eligible Stock for SZ-HK Ex-Northbound trade (sell only)
|
|
| * | Unadjusted Data |
| Information provided by: etnet | ||
| Terms and Conditions | ||
| Risk Disclosure: |
| The prices of securities may fluctuate, sometimes dramatically. The price of a security may move up or down, and may become valueless. It is as likely that losses will be incurred rather than profit made as a result of buying and selling securities. The information is for reference only, it does not constitute any offer, solicitation, recommendation, comment or any guarantee to the purchase or sale of any investment product or service. Customers should not make any investment decisions based on this information alone. |
| Disclaimer: |
| This information is provided by ET Net Limited ("ET Net") and/or its third party information providers (the "Sources") and is strictly for reference only. It is not intended to provide any financial or professional advice and any person should not rely upon the same as such. You should obtain relevant and specific professional advice before making any investment decision. Before making an investment decision, you should consider, with the assistance of your professional securities adviser, whether the information is appropriate in light of your particular investment needs, objectives and financial circumstances. ET Net and the Sources endeavor to ensure the accuracy and reliability of the information provided. Notwithstanding the aforesaid, ET Net, the Sources, Nanyang Commercial Bank Limited do not guarantee or make any representation, warranty or undertaking as to the accuracy, reliability, completeness or timeliness of this information, and accept no responsibility or liability whatsoever (whether in tort or contract or otherwise) for any loss or damage howsoever arising from or in reliance upon the whole or any part of such information. |