Industry | 租赁和商务服务业 | ||||||||||||||||||||||||
Company Introduction | 公司业务主要为广告媒介代理业务、数字化营销全案服务业务、酒类销售业务等。广告媒介代理业务主要指公司代理客户进行媒介购买和媒介执行的业务模式,目前公司媒介代理业务的主要媒介为电视媒体和互联网媒体。公司数字化营销全案服务业务是指以客户和产品营销需求为核心,为客户提供市场研究、品牌管理、创意设计、视频制作、广告策略、广告执行、广告评估等全案营销服务,为客户提供媒介执行业务之外的整合营销增值服务,并通过向客户收取创意策划制作费或者通过创意策划服务获得媒介代理服务增量获得盈利。近年来,经过不断的资源积累、行业探索和服务能力打造,公司已经具备了一定的内容营销服务能力,并有效带动全案业务进一步升级。目前,公司全案业务合作的主要媒介渠道为电视媒体和互联网媒体。酒类销售业务主要指公司代理“钓鱼台”酒类产品,公司为“钓鱼台”品牌系列之“御笔祈福”和“御笔万象”两个子品牌的全国总经销。2023年中国国民经济回升向好,根据国家统计局最新公布的数据,国内生产总值同比增长5.2%,经济的增长不断推动广告市场行稳致远。根据央视市场研究(CTR)媒介智讯(以下简称“CTR媒介智讯”)的数据显示,2023年广告市场同比上涨6.0%。整体来看,广告市场自3月恢复正增长,整体市场在波动中逐渐回暖。(数据来源:CTR媒介智讯) | ||||||||||||||||||||||||
Main Business | 广告媒介代理业务、数字化营销全案服务业务、酒类销售业务等。 | ||||||||||||||||||||||||
Legal Representative | 余亦坤 | ||||||||||||||||||||||||
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Company Secretary | 周衍伟 | ||||||||||||||||||||||||
Solicitors | 安徽承义律师事务所 | ||||||||||||||||||||||||
Auditors | 中准会计师事务所 | ||||||||||||||||||||||||
Tel No | 021-58823977 | ||||||||||||||||||||||||
Fax No | 021-58823977 | ||||||||||||||||||||||||
Website | www.obm.com.cn | ||||||||||||||||||||||||
longyuntzz@obm.com.cn | |||||||||||||||||||||||||
Company Address |
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Listing Date | 24/03/2015 | ||||||||||||||||||||||||
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EPS(RMB)* | ¥ -0.570 | ||||||||||||||||||||||||
DPS(RMB)* | -- | ||||||||||||||||||||||||
NBV Per Share(RMB)* | ¥ 3.887 | ||||||||||||||||||||||||
Market Capitalization(RMB) | 1.577B |
Only Chinese content is avaliable | |
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* | Unadjusted Data |
Information provided by: etnet | ||
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